Cross Culture Festival – Voices
Identification of the biggest Polish festival presenting world music, organized by Stołeczna Estrada, a Warsaw-based cultural institution. The institution was founded during communism times and is one of the last of such kind in Poland. Right now it is trying to become more up to date. The system of identification prepared by Podpunkt is fresh, modern and represents the multicultural character of the Festival. Part of the identification was a design of the posters, gadgets, graphics for web, small prints (including programme, tickets and invatation).
The system of the identification was programmed to be open, possible to modify. Over last three years Podpunkt created three different complementary projects inspired by the topic of each Edition. In 2016 the topic was Voices, so the key visual received vibrating and colourful graphic. Design: Magda Burdzyńska/ Podpunkt.
